Liu Jo opens second store in Portugal and arrives in Porto
The Italian brand reinforced its commitment to the Portuguese market.
© Liu Jo
Lifestyle Lojas
It is in the heart of Passeio dos Clérigos, one of the most emblematic streets in Porto, that the Italian brand Liu Jo opens its second store here and the first in Invicta. Although the doors were opened in November last year, this Friday, April 19, will mark the official opening.
The event, which will start at 4 pm, will be open to the public. It will feature an exclusive 'styling' session with fashion consultant Nelly Gonçalves, to the sound of DJ It's la Marie. Well-known faces from the public will also be present, such as actress and presenter Ana Sofia Martins, actress Joana Aguiar, reporter, model and radio host Catarina Maia, as well as digital influencers Mariana Machado, Anita da Costa or Vicky Montanari.
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On this day, the Italian brand will present the 'J Skin' concept. "More than a fashion store, this is a retail concept that places sustainability at its core and that emerged from Liu Jo's sensitivity and commitment to a greener path," can be read in a statement. This approach aims to "revolutionize store design, through the use of certified materials, produced in zero-waste factories". Water-based paints, coatings made from recycled materials and 100% recyclable hangers are just a few of the many components of this new concept.
It should be noted that this is not Liu Jo's first foray into the Portuguese market. The brand made its debut here at the Amoreiras shopping center, in Lisbon.
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* Estudo da e Netsonda, nov. e dez. 2023 produtodoano- pt.com