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Triumph launches bra for all body types
To celebrate the launch of the revolutionary Lift Smart bra, which offers support and intuitively adapts to all body shapes, Triumph has teamed up with Scandinavian skincare brand Meraki.
© Triumph
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Triumph has just launched Lift Smart, a bra that provides support and "intuitively adapts to all body types". To mark this launch, the brand has invited American model Hailey Clauson, co-owner of the Margaux modeling agency, to star in the campaign for this new product and has teamed up with Scandinavian brand Meraki to offer its customers a holistic self-care routine.
As its name suggests, Lift Smart has been developed to provide a natural 'lift' effect to the breasts. It is designed with a single piece of lace that follows the natural curves of women and represents the debut of the first decorative series in the Smart collection and a new standard of personalized comfort and a custom fit.
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Lift Smart joins the Fit Smart, Flex Smart and Shape Smart models to meet the diverse needs of women on different occasions. "These models are made from innovative materials and adapt intuitively and intelligently to the unique contours of each woman's body and accompany all stages of her life, from weight fluctuations to changes in cup size, providing continuous support and maximum comfort," Triumph assures in a statement.
When purchasing a product from the Lift Smart series in a Triumph store, customers will receive a Meraki shower gel.
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