In the 2023 annual report on the record market, released today, Audiogest highlights that, "in a year with expressive results for the music industry, there was a consolidation of 'streaming' services, which now represent 73% of the total music sales in Portugal".

For that association, "this growth not only underlines the importance of 'streaming' platforms in music consumption and in the way the public accesses and enjoys it, as it demonstrates the effective adaptation of the industry to them".

Audiogest also highlights that, last year, 61% of the users of 'streaming' platforms accessed them through paid subscriptions.

Last year, sales in the digital market increased by 25%, compared to 2022, going from 21.6 million euros to 27.1 million euros.

Regarding the digital market, the great majority of the revenue (98%, which corresponds to around 27 million euros) comes from 'streaming'.

The remaining 2% of the revenue from the digital market (corresponding to around 569 thousand euros) concerns 'downloads' in the 'mobile' segment.

Last year, physical sales "remained stable", with a variation of -0.9%, going from 8.9 million euros in 2022 to 8.8 million euros last year.

Vinyl records represented 70% of physical sales last year (which corresponds to six million euros).

According to Audiogest, "national artists have had a significant impact in the field of music sharing platforms".

The Top 10 of the 'streaming' charts last year included four Portuguese songs: "Como tu", by Bárbara Bandeira with Ivandro, "Chakras", by Ivandro with Julinho KSD, "Casa", by D.A.M.A. with Buba Espinho, and "Lua", by Ivandro.

However, "the consumption of national music is far below the generality of countries".

Moreover, the association states, "the growing popularity of national artists does not, however, find a parallel in the Top of Music broadcast on Radio (weighted according to the audience)".

"It is expected, however, that 2024 will bring changes in this area, since last September the Ministry of Culture, in view of old demands from the sector, once again set the minimum mandatory quota of Portuguese music in the programming of sound broadcasting programme services at 30%. This measure is a great incentive to national musicians and will be another contribution to the vitality of the music production sector in Portugal", considers Audiogest.

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