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Helena Coelho's makeup brand arrives at Wells
To mark this launch, the content creator and digital influencer will be present in two Wells stores, for an Aura Talk and Meet & Greet with customers. In addition, there is also brand activation in the store with various dynamics and offers.
© Aura by Helena Coelho
Lifestyle Maquilhagem
The makeup brand Aura by Helena Coelho has just arrived at Wells. To celebrate this launch, the digital influencer will be present at the Braga store, on Avenida da Liberdade, on April 28th, and at Telheiras, on May 1st at 3 pm, for an Aura Talk and Meet & Greet with customers.
Helena Coelho will present the products from her collection and will share unique details about the brand's history. But the surprises don't stop there. In addition to customers having the opportunity to attend an Aura Talk with Meet & Greet, they will have at their disposal, between 11 am and 6 pm, an interactive space to capture moments with phrases alluding to Mother's Day, and where they can try Aura products, as well as personalize them with the engraving technique. Also to celebrate this moment, those who participate in the brand's activation dynamics will win an exclusive Aura toiletry bag, limited to existing stock.
Read also: Rose Perfecto. Givenchy's iconic marbled balm has new shades (Portuguese version)
"I am very happy to see Aura for sale at Wells. We were able to bring the brand closer to people, increasing the points of sale, and I feel that it is a little bit more of me in this relationship that has already been in partnership for some years", says Helena Coelho in a statement.
From the collection, Wells will have available the long-lasting matte liquid lipsticks (in the colors RED and 8:44), the long-lasting blush, with a satin effect, and the Tan-Tastic, a duo of blush powder and a mascara.
Read also: Don't walk, run to Kiko. There's news inspired by 'Bridgerton' (Portuguese version)
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