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EA is looking to integrate generative AI into game production
CEO Andrew Wilson believes the technology could be implemented in more than 50% of the studio’s processes.
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Electronic Arts (EA) CEO Andrew Wilson told shareholders that the company’s studios and production teams stand to benefit from the integration of generative artificial intelligence (AI).
“We have done our analysis across all of our development processes, and right now, based on that initial assessment, we believe that over 50% of our development processes will be positively impacted by the advances in generative AI,” Wilson said, as reported by PC Gamer.
Despite this rosy outlook painted by EA’s chief executive, former ‘Dragon Age’ series producer David Gaider suggested on social media platform X (formerly Twitter) that the reality is quite different.
“They want you to believe the devs under them are super stoked to work generative AI into their processes, but I assure you what they took as excitement was really a veiled wail of despair,” Gaider said.
They want you to believe the devs under them are super stoked to work generative AI into their processes, but I assure you what they took as excitement was really a veiled wail of despair not unlike the time that team was informed of their new "really cool" live service mandate.
— David Gaider (@davidgaider) May 10, 2024
See Also: CTT leader says AI will create new job opportunities (Portuguese version)
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