POUPANÇA NO MINUTO
CLASSIFICADOS AUTO
Pingo Doce files a complaint with the DGC about Lidl's campaign
Pingo Doce has filed a complaint with the Directorate-General for the Consumer (DGC) and the Institute of Advertising Self-Regulation about a Lidl advertising campaign, in which a comparison of prices between supermarkets is made, which it says is misleading.
© Getty Images
Economia DGC
"The campaign is misleading and with it Lidl tries to prove not only that it is the cheapest chain in the market, but that it is so by at least 10%. This is not true and Pingo Doce was forced to ask the intervention of the ARP and the DGC, to analyze the compliance of this campaign with the law, namely with the law that regulates comparative advertising", reads a 'newsletter' sent by Pingo Doce to its clients.
According to the company of the Jerónimo Martins group, the ARP and the DGC concluded that "the campaign is misleading, being likely to mislead the consumer", determining that it should be immediately stopped.
The issue is an advertising campaign by Lidl, which started in February, that compares prices between several commercial surfaces, stating that it is the cheapest in the market.
The analysis, which has the support of Marktest, uses a random weekly basket of 25 products, which Pingo Doce says are chosen "so that, in each basket, Lidl's prices are 10% cheaper than the competition".
The same note states that the baskets are not representative and are chosen to demonstrate an "alleged global price 10% cheaper than the competition, that is, manipulated".
Pingo Doce also said that this analysis presents errors regarding the prices that this supermarket actually practices, besides using "non-comparable" products or products that Pingo Doce does not sell.
"Since Pingo Doce, a Portuguese brand with more than 40 years and that has always guided its conduct by transmitting correct, transparent and fair information to its clients and to the market about the products and services that it sells, is thus forced, given Lidl's gross and unacceptable disrespect, to make this information public in defense of its good name and of the truth due to its clients and to the Portuguese in general", it concluded.
Lusa contacted Lidl and is waiting for an answer.
Leia Também: Lidl investe 12 milhões e abre hoje "loja icónica" no estádio do Restelo (Portuguese version)
Descarregue a nossa App gratuita.
Oitavo ano consecutivo Escolha do Consumidor para Imprensa Online e eleito o produto do ano 2024.
* Estudo da e Netsonda, nov. e dez. 2023 produtodoano- pt.com
Recomendados para si
Classificados Auto
Leia Também
Últimas Notícias
Mais lidas
- Última hora
- Dia
- Semana
-
1
economia Segurança Social
-
2
economia Combustíveis
Vem aí mais uma semana de descida de preços nos combustíveis
-
3
economia Santa Casa de Lisboa
"Cancro" na Santa Casa e novo provedor. A audição (tensa) da ministra
-
4
economia ministra do Trabalho
Ministra aceita demissão da presidente do Instituto de Segurança Social
-
5
economia Governo
Novo aeroporto? "Uma epopeia que se arrastava há tempo demais"
-
6
-
7
economia Frente Comum
Centenas de trabalhadores da Função Pública começam a juntar-se em Lisboa
-
8
economia José Manuel Fernandes
Ministro da Agricultura diz ter "buraco" de 61 milhões para resolver
-
9
economia Parlamento
Pinto Luz diz que habitação "não deve ser arma de arremesso político"
-
10
economia Banco de Portugal
