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Tesla Hires Marketing Team, Fires It... Months Later
In all there were 40 employees who made up the team.
© Reuters
Auto Tesla
At the beginning of the year, Tesla bet on the formation of a marketing team. Now, less than five months later, Elon Musk and the rest of the management decided to dispense with the services of the 40 people who made up that team.
According to Elon Musk, "the ads were too generic" and "could be for any car".
Musk was of the opinion that the advertisements carried out were too traditional. In this way, everything indicates that Tesla's positioning will remain as it has always been until now: without advertising campaigns.
Read Also: Never seen here. The first Tesla hearse arrives in Portugal (Portuguese version)
Read Also: Tesla cuts prices again. On which models? (Portuguese version)
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